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Created by editor Justin Montag, artistic director Chris Dea and business director Brock Batten, FRANCHISE is an independent blogsite-turned-magazine dedicated to the sport of basketball. Highlighting the lifestyle of the game, FRANCHISE features photography and illustrations from hoop-inspired artists, music collectives, ballers and designers from all over the world. Their first apparel capsule, entitled "SOURCE MATERIAL," the collection draws on the inspirations, influences, and conceptual process of FRANCHISE.