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Helmut Lang is one of the most influential fashion designers of all time. Much of the current trends and influence can drawn straight back to Helmut Lang's early work. Launched in Austria in 1986, Helmut Lang is a pioneer of the minimalist aesthetic. Helmut stepped down as the designer of the label in 2005. In 2017, the label was reignited and revitalized, returning the brands orginal ethos.